The “Get Well® Colors of Courage Campaign” has been developed with thoughtful intent, incorporating awareness colors to promote recognition and support for various terminal illnesses. While this initiative presents a compelling approach to advocacy, it is essential to recognize and address the potential ethical and social sensitivities associated with this strategy. To ensure the campaign remains ethical, respectful, and impactful, “Get Well®” is committed to the following principles:

• Prioritizing Collaboration and Consultation: We actively engage with patient advocacy groups and medical professionals to ensure that the selection of colors is both appropriate and culturally sensitive.
• Respecting the Social Impact: Our messaging and imagery are designed to emphasize the gravity of these illnesses while avoiding any perception of trivialization or commercialization.
• Focusing on Education and Support: A core objective of this campaign is to provide clear, factual information about each illness, guiding individuals on how they can contribute to research and patient care initiatives.
• Providing Transparent Disclaimers: Packaging and promotional materials will include clear disclaimers acknowledging the sensitivities surrounding color associations, along with references to reliable resources for further education and support.

By adhering to these ethical guidelines, “Get Well®” seeks to leverage the power of color as a means of raising awareness for terminal illnesses while maintaining the highest level of sensitivity and respect for those impacted. The effectiveness of this campaign will be continuously evaluated to ensure its alignment with these principles and its positive contribution to awareness and advocacy efforts.